Keywording is Key!
Whether you are just starting out on Pinterest or a Pinterest pro, let's start with the basics first. In order to make money with Pinterest, there is one key strategy to keep in mind throughout the journey.
Leverage Pinterest as a visual search engine tool, not a social media platform. By optimizing Pinterest as a search engine, users are better able to drive website traffic and convert leads.
For this reason, keywording is the way to being found on Pinterest.
Wait, what the heck are keywords?
Keywords are the words and phrases that users type into search box of a search engine, such as Google, but in our case it's Pinterest.
Users type keywords to find what websites match what are looking for. Some keywords get hundreds of thousands of unique searches a day while others get a couple of hundred.