Guide: Create a Pinterest Strategy for You
Digital marketing continues to change at the speed of light. And that goes for Pinterest business marketing too!
It doesn't take an algorithm nerd to notice how there's a new algorithm update or major change on social media.
It seems like a new change happens on the daily. Yet, as a business owner, you already have a million things on your plate.
No, make that a gazillion.
What worked well a few years ago for social media just doesn't work the same way today. So what's an entrepreneur to do to stay on top of the latest marketing strategies?
No worries, I got you covered.
Let’s get your Pinterest marketing squared away.
Whether you are just starting out or in year 5 of business, below is my guide to help you increase website traffic and sales.
Not sure where to start? Let's start with my top 5 must-haves for Pinterest business marketing...
1. Optimize Keywords.
Pinterest is more of a search engine than a social media platform. Many users will probably say they put their search term in the search bar and browse and engage with what shows up.
Thus, it's important to SEO optimize your boards, pin description, titles, etc. using keywords that are curated for your niche.
2. Hashtags Only in Pin Descriptions.
In addition to using relevant hashtags, the placement of the hashtags matter. Hashtags in account descriptions, board titles, board descriptions or profile names aren't clickable.
The only place you can click and search hashtags are in a Pin's description.
3. Reevaluate Group Boards.
Group boards are still a good way to increase your reach on Pinterest. Especially if you are just starting out or recently re-branded, your pins can be seen by a whole new audience.
So take the time to reevaluate your group boards. This includes assessing the board owner’s followers and collaborators. Is it time to join new groups?
4. Use Plural & Singular Search Terms.
Singular and plural are not interchangeable when it comes to hashtags on Pinterest. So use both if you have two images on the same blog post. Also consider other popular variations such as words that end in "-ing".
5. Use a Pinterest Scheduler.
Tailwind helps me manage my content on Pinterest. I rely on Tailwind to automatically post my pins at optimal times of the day.
Tailwind offers marketing tools such as Smart Scheduling, Analytics & Monitoring, Content Discovery, Promotion, and other time saving features.
Currently, I'm using the Plus Plan for $10/month. Enjoy a free trial to see why over 200,000 bloggers, brands and agencies rely on Tailwind as their marketing tool for winning on Pinterest!