Influencer vs Micro-Influencer

You may have heard of the term influencer. But what the heck is a micro-influencer? While an influencer may have a gazillion followers, a micro-influencer typically has much less but with a higher engagement.

A micro-influencer is typically more approachable and relatable than the influencer with hundreds of thousands (if not millions) of followers. Though he or she may have a smaller following, a micro-influencer’s niche audience is highly dedicated and loyal.

What technically counts as a micro-influencer?

These days, it easy to reach thousands of followers on multiple social media platforms. But that doesn’t necessarily make that person a micro-influencer.

Many people even purchase likes and follows so it’s hard to quantify micro-influencers based on the number of followers.

The number of followers can be quite subjective.

Many social media experts state different quantifiers. Over all, the number of followers is not what determines the micro-influencer.

Some state that a micro-influencer has anywhere between 10,000-500,000 followers on social media channels.

Some even say between 1,000 but under 300,000 followers is a better measure of a micro-influencer.

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