Video + Social Media Checklist

As social media algorithms frequently change, I will do my best to continuously update the following list with the latest tips!


  • Include tagline in bio
  • Use the + to save space and break up the text
  • Break up lengthy bio line for easier readability, consider bullet points
  • Use hashtags between 500K-1 million range, intersperse with hashtags around 100K range
  • Use less hashtag that are over 5+million as those posts tend to get buried
  • 3 second videos tend to go viral
  • Follow micro-influencers in your profession and target market to engage + be featured/reposted.
  • For local clients, follow local hastags like #hawaiiphotographer to see local photographers feed, view their followers, copy their hashtags + engage
  • Find and engage with more local online entrepreneurs in the area
  • Share your behind the scene story in posts
  • Save time by scheduling posts with Tailwind


  • 10 second videos on weekly tips
  • Follow and comment on other business pages in your niche
  • Upload videos directly, don't use social media planners as FB tends to hide posts from feeds when automation is used
  • Pre-schedule weekly personal branding, images, quotes, tips to build your credibility
  • Join professionals groups in your industry to network, build credibility with other professional photographers
  • Join local-based small business owner groups to network


  • Bio: 1-2 lines only; include your website
  • Include portfolio in resume section
  • Join professional groups/networks
  • Request to connect with other members in your market using an brief personalized message:

Hi {Name},

Hope this message finds you well. I’m a digital marketer with 10 years of experience. I’d love to chat about whether my background might be a fit for your business. I’d also be happy to connect you with other professionals who may be able to benefit from your service/product.


Overall, Tailwind is an efficient way to manage your presence across the visual web.

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Find out why over 200,000 bloggers, brands and agencies rely on Tailwind as their visual marketing co-pilot for winning on Pinterest and Instagram.

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