As social media algorithms frequently change, I will do my best to continuously update the following list with the latest tips!

Instagram

• Include tagline in bio
• Use the + to save space and break up the text
• Break up lengthy bio line for easier readability, consider bullet points
• Use hashtags between 500K-1 million range, intersperse with hashtags around 100K range
• Use less hashtag that are over 5+million as those posts tend to get buried
• 3 second videos tend to go viral
• Follow micro-influencers in your profession and target market to engage + be featured/reposted.
• For local clients, follow local hastags like #hawaiiphotographer to see local photographers feed, view their followers, copy their hashtags + engage
• Find and engage with more local online entrepreneurs in the area
• Share your behind the scene story in posts
• Save time by scheduling posts with Tailwind

FaceBook

• 10 second videos on weekly tips
• Follow and comment on other business pages in your niche
• Upload videos directly, don't use social media planners as FB tends to hide posts from feeds when automation is used
• Pre-schedule weekly personal branding, images, quotes, tips to build your credibility
• Join professionals groups in your industry to network, build credibility with other professional photographers
• Join local-based small business owner groups to network

LinkedIn

• Bio: 1-2 lines only; include your website
• Include portfolio in resume section
• Join professional groups/networks
• Request to connect with other members in your market using an brief personalized message:

Hi {Name},

Hope this message finds you well. I’m a digital marketer with 10 years of experience. I’d love to chat about whether my background might be a fit for your business. I’d also be happy to connect you with other professionals who may be able to benefit from your service/product.

Pinterest

• Evaluate (and re-eval) group boards to join
• Optimize Tailwind Tribes for your niche market
• Use plural & singular search terms. Specifically, key words ending with s or without (plural or singular). For example, #pinteresttip versus #pinteresttipS
• Repin old content is that have gone viral using Tailwind SmartLoop to automate repinning
• Use hashtags only in pin descriptions
• SEO optimize your boards, pin description, titles, etc. using keywords that are curated for your niche
• Set Tailwind to automatically pin your content during optimal times of the day

Overall, Tailwind is an efficient way to manage your presence across the visual web.

Tailwind is an official partner of both Pinterest (and Instagram!) They offer a complete suite of marketing tools including Smart Scheduling, Analytics & Monitoring, Content Discovery, Promotion, and more.

Find out why over 200,000 bloggers, brands and agencies rely on Tailwind as their visual marketing co-pilot for winning on Pinterest and Instagram.

Optimize your Pinterest & Instagram marketing with a free Tailwind trial!